About Florencia, about us...

We are born as a spanish brand

The history of Florencia begins with an illusion, with an immense love for fashion and a vocation that soon materialized with the opening of the first store in Barcelona (2014) where we could express our charm and all the art...the answer?, an overwhelming reception.

Since then, our dimensions have changed and today Florencia is in full swing; It is a project that makes us grow personally and professionally (and we love that).

This entire process is achieved thanks to a community of professional experts in the retail textile sector, they are an excellent human team in whom you can find good criteria in your choice, have help or simply resolve an opinion.

Florencia, unlike other brands, it is characterized by constantly updating its collections. In this way, in addition to the seasonal launches, the garments are periodically renewed, thus ... everything you need at all times.

Our philosophy

The idea behind Florencia is simple: create quality pieces, pieces perfectly made and elaborated with the experience of the best workshops, pieces that can be used always, forever...

All this makes Florencia a state of mind, a fresh air ...an attitude.

What characterizes all our collections are their comfort, their easy combination and their affordable price. As a result, more and more women feel identified with the brand.

The woman we dress is an urban woman, young (at least in spirit), dynamic, active, independent, happy, smiling ... who seeks to express herself in her day to day, who wants to move and have fun.
It is Mediterranean, sweet, feminine, self-confident ... is that woman who is up to date with everything, even who follows our social networks and is informed at all times of our news, our community, our promotions, everything what do you like...

Definitely, the Florencia woman is you!

We look to the future

In Florencia stores, pleasant and comfortable shopping experiences are created. The establishments convey an idyllic atmosphere, typical of the spirit of the brand, creating a wooooooow effect

So far, the brand has established itself in more than a dozen stores, distributed between Catalonia, Mallorca and Madrid ... you will find them with all kinds of charm; Oh, and also outlet or popup type.

If you have any questions, want to ask a question about your favorite garment or just want to say good morning, get in touch with us at atencion@florenciashop.com or in our direct chat-channel on our website and, as in any other point of the brand, we will put all our heart to solve your doubts.

We want to go far, making constant physical and digital improvements and offering one of our stores close to you, so that you feel part of our family.

There are many occasions when when you add, when you help, when you reach out a hand, it makes you feel (very) good.

From Florencia we support various organizations, such as in 2020 with the distribution of medical supplies at critical moments of the pandemic to the General Hospital and the Mossos d'Esquadra de Granollers...thus contributing our bit.

We are also committed to sustainable fashion, ecology and the environment, that is why we offer you our most organic collection, with 100% eco cotton and the use of some of the most beautiful water-based dyes of plant extracts because...a healthy planet, we have the security of being protected, of feeling good!

All is possible with love!