Privacy policy

This Privacy Policy sets out the terms in which Florencia Retail S.L. uses and protects the information provided by its users when using its website. This company is committed to the security of its users' data. When we ask you to fill in personal information fields with which you can be identified, we do so by ensuring that it will only be used in accordance with the terms of this document. However, this Privacy Policy may change over time or be updated, so we recommend and emphasize that you continuously review this page to ensure that you agree with any changes.
Who are we?

We are Florencia Retail, S.L., the company that collects and processes your personal data entered on our website www.florenciashop.com, as joint data controllers. This means that we jointly take responsibility for how we use and protect your data. Our registered office and tax address is at C/ Pelai, 6 - 08001 (Barcelona), with CIF B66719360.

What do we use your data for?
We will use your data (collected online or in person), among other purposes, to manage your registration as a user, manage the purchase of products or services, respond to your inquiries, and, if you wish, send you our personalized communications. Remember that when we ask you to fill in your personal data to give you access to any functionality or service of the online Platform, we will mark some fields as mandatory, as these are data we need to provide the service or give you access to the functionality in question and ensure that there is no unauthorized access. Please note that if you choose not to provide us with these data, you may not be able to complete your registration as a user or enjoy those services or functionalities to ensure that there is no unauthorized access.

Why do we use them?
We are entitled to process your data for various reasons. The main reason is that we need to process them to execute the contract you accept with us when you register and make a purchase or enjoy any of our services or functionalities. However, there are other reasons that entitle us to do so, such as the interest in responding to your inquiries or the consent you give us to send you our newsletters, among others. The legal basis that allows us to process your personal data also depends on the purpose for which we process them, as explained below:
- Manage your registration as a user of the platform
- Development, fulfillment, and execution of the sales or service contract
- Customer service
- Marketing (e.g., newsletters)
- Usability and quality analysis

With whom do we share your data?
We will share your data with service providers who help or support us, whether they are companies within the group or external collaborators with whom we have reached an agreement, whether they are located inside or outside the European Union. The retention period of your data will depend on the purposes for which we process them. Regardless of the fact that we process your data for the time strictly necessary to fulfill the corresponding purpose, we will keep them properly stored and protected for as long as responsibilities arising from the processing may arise, in compliance with current regulations at all times. Once the possible actions in each case have expired, we will proceed to delete the personal data.

Your rights. You have the right to access, rectify, or delete your personal data. In some cases, you also have other rights, such as objecting to our use of your data or requesting their portability, as explained in more detail below. We invite you to read our complete Privacy and Cookies Policy below to understand in detail the use we will make of your personal data and the rights you have in relation to them. To fulfill the purposes indicated in this Privacy and Cookies Policy, it is necessary for us to give access to your personal data to entities within the group and third parties who support us in the services we offer, namely:
- Financial entities
- Fraud detection and prevention entities
- Technology service providers
- Logistics, transport, and delivery service providers and collaborators
- Customer service-related service providers
- Marketing and advertising-related service providers and collaborators

Information that is collected. Our website may collect personal information, such as your name, contact information like your email address, and demographic information. Likewise, when necessary, specific information may be required to process an order or make a delivery or billing.

Use of the information collected Our website uses the information to provide the best possible service, particularly to maintain a record of users, orders if applicable, and improve our products and services. Periodic emails may be sent through our site with special offers, new products, and other advertising information we consider relevant to you or that may provide you with some benefit; these emails will be sent to the address you provide and can be canceled at any time. Florencia Retail S.L. is highly committed to fulfilling the obligation to keep your information secure. We use the most advanced systems and constantly update them.