About Us
We are born as a Spanish brand
The story of Florencia begins with a dream, with an immense love for fashion, and with a vocation that soon materialized with the opening of the first store in Barcelona (2014), where we could express our charm and all the art... the response? An overwhelming welcome.
Since then, our dimensions have changed and today, Florencia, is at its peak; it is a project that makes us grow personally and professionally (and we love that).
All this process is achieved thanks to a community of professionals expert in the textile retail sector, they are an excellent human team where you can find good criteria in your choice, have help or simply resolve an opinion.
Florencia, unlike other brands, is characterized by constantly updating its collections. In this way, in addition to seasonal launches, the garments are renewed periodically, thus...
Our philosophy
The idea behind Florencia is simple: to create quality pieces, perfectly crafted and made with the expertise of the best workshops, pieces that can be worn always, forever...
All of this makes Florencia a state of mind, a breath of fresh air... an attitude.
What characterizes all our collections is comfort, easy pairing, and affordable prices. As a result, more and more women identify with the brand.
The woman who wears Florencia
The woman we dress is an urban, young (at least at heart), dynamic, active, independent, cheerful, and smiling woman... who seeks to express herself in her daily life, who wants to move and have fun.
She is Mediterranean, sweet, feminine, self-confident... she is the woman who is up to date with everything, even following our social media and being informed at all times of our news, our community, our promotions, everything she likes...
In short, the Florencia woman is you!
We look to the future
In Florencia stores, pleasant and comfortable shopping experiences are created. The establishments convey an idyllic atmosphere, in line with the brand's spirit, creating a wooooooow effect.
So far, the brand has consolidated in more than a dozen stores, distributed among Catalonia, Mallorca, and Madrid... you will find them with all kinds of charm; oh! and also outlet or popup types. If you have any questions, want to inquire about your favorite garment, or just want to say good morning, get in touch with us at atencion@florenciashop.com or through our direct chat channel on our website, and like at any other point of the brand, we will put our hearts into solving your doubts.
We want to go far, making constant improvements both physically and digitally, and hoping that you have one of our stores near you, so you feel part of our family.
Let's go!
There are many occasions when giving, helping, lending a hand makes you feel (very) good.
At Florencia, we support several organizations, such as in 2020 when we distributed sanitary material during critical moments of the pandemic to the General Hospital and the Mossos d’Esquadra of Granollers... thus contributing our bit.
We also believe in sustainable fashion, in ecology and the environment, which is why we offer you our most organic collection, with 100% eco cotton and the use of water-based dyes from beautiful plant extracts because... having a healthy planet, we have the security of being protected, of feeling good!
All is possible with love!